Working in tandem with internal and external customers and supplier partners, we add value through building meaningful relationships, developing actionable joint business plans and providing a vertical communication platform. Through strategic partnerships we bring our suppliers closer to our customers.
Striving to be a value adding partner, we use a joint business plan approach that allows us to identify trade marketing and category management capabilities, and drive strategies intended to increase market presence, sales and brand awareness.
Correctly analyzing and interpreting consumer insights allows us to meet the diverse needs of our suppliers, customers and community. We specialize in enhancing brand value through the development of regionally relevant, channel- and segment-specific, integrated marketing programs.
Trade Marketing includes:
• Consumer Insight;
• Product Development;
• Multicultural Marketing;
• Program Development;
• Traditional/Digital Media Support;
• Creative/Graphic Design and Production;
Market intelligence and real-time insights enable us to provide category-centric, geo-targeted solutions intended to maximize customer and brand value. We steward strategic customer and supplier partnerships in order to promote market share growth by maximizing the assortment process, supporting program compliance, and advancing relevant product distribution.